December 19, 2014
In one month I will have completed five years of learning so much more about the value of graphic design. And I guess it's no surprise that the last two courses have been the most difficult, as I have pushed myself to tackle how the world of graphic design might connect with and give voice to Canada's First Nations communities. Through the constant morphing of my professional design practice with my school work, and vice versa, I have learned an incredible amount about the power of the visual message, about the importance of respecting audience intelligence, and the role of graphic design in changing the way we think about the world we live in.
My Final Major Project (FMP) has been about how graphic design can help reconnect Canadian Cree youth with the traditional knowledge that has always existed within their culture, specifically, knowledge about traditional food practices. There is a need to facilitate accessing this traditional food knowledge. My FMP's aim is to create, for an audience of Cree youth aged 10-13 years old, a tool that speaks to the promotion of Cree culture and the empowerment of Cree youth: collectible trading cards that are creative, colourful and fun and highlight the traditional food knowledge and practices that are a key ingredient to maintaining 'miyupimaatisiiun' or 'living well'.
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