Putting yourself out there: the world of self-promotion

Despite everything we have learned about the value of marketing, target audiences and branding, it is very difficult when the product you are promoting is....you. Everything from business cards to letterhead, right through to a promotional mailer. How on earth do you package yourself into something that can be mailed out?

You remain true to yourself and focus on what really matters to you.

The process was daunting but once again very rewarding. It was quite the wonderful discovery that all I had done throughout several careers all counted towards making me the graphic designer I am today. It was all about who I was and what I believed in — and getting that across to my audience. 

As a result, my self-promotional mailer reflected what I am all about. It included a healthy granola breakfast cookie, some First Nations 'energy' tea packaged in a handmade organic cotton bag, a word puzzle, and my business cards and postcard-sized samples of some of my work. I imagined the recipients of my mailer sitting at a sunny kitchen table, making themselves a cup of energising tea, munching on a healthy homemade granola cookie, maybe even tackling a light-hearted crossword, and maybe taking a few moments' break — to be inspired by what I had to offer — as they opened up their morning mail.