Side B: The trade-off (literally)

So the collecting side of the card is the one that needs to have the traditional food items. It also needs to link, visually, with the front of the card yet stand out as being the other side. So my thoughts were to incorporate some collage/texture work to match the front, but to make the composition cleaner for this side of the card because there would not just be design for the sake of design, but information. I have chosen to use Cree syllabics once again but in two different ways: artistically as a background or whitespace, and as information (highlight the specific traditional food). 

I started off with a simple line drawing of an actual moose's head and antlers, but then felt that just the antlers were more fun. I only wanted one simple outlined feature for each food item, and the antlers are what makes the moose. So it is this feature that I chose to fill in with collage/texture to link to the front of the card. After peer feedback, I chose to replace the white abstract (connoting a speech bubble or even a lake to reflect the target audience's environment) with the Cree syllabics for taapwaah, but compressed into an abstract whitespace. 

The typography for the cards needs to be clear and legible, but it must also be fun, youthful, and connote things that the target audience can relate to: scribbling, doodling, cartoons, comics, etc. I chose the font Britt's Hand for the English typography. It is fun and symbolic of kids' writing — wide kerning, uneven sizing, and all a bit wonky. For the syllabics, anything was possible. There are no multiple fonts for Cree syllabics. There are just Cree syllabics. Inspired by Chank Diesel's artistic typography, I chose to manually outline them, freehand, using the pen tool in InDesign. The question now is whether or not to leave them lined, or to fill in the main section of the lettering. 

The final element to this side of the card, is determining what makes a set. For the first set, I have chosen to make use of the nine Cree communities in Quebec; so to obtain a complete set, you would need each one of these communities. Each community would be (randomly) associated with a traditional food, and the set of nine would consist of a balanced group of foods. Collecting nine moose doesn't make sense as far as a balanced diet is concerned. The goal is to have a healthy set of meat/game, fish, berries and other things like bannock and mushrooms.

This is where the card designs stand so far, highlighting some of the different traditional foods.